Hollywood Reviews
Hollywood Reviews.........
Relativity to Advertise Its Upcoming Movies Like 'Immortals' on Spotify................
Hollywood Reviews.........
Universal Pictures
Deal marks first time a movie company has used the online music streaming service to promote its films.
Relativity will be the first movie company run to advertise a film on Spotify, the online music streaming service, under a new partnership announced Monday.
Relativity will kick off its deal with Spotify with ads for Immortals, Tarsem Singh’s action movie about a battle in ancient Greece that stars Henry Caville, Luke Edwards and Kellen Lutz. The movie bows in theaters Nov. 11, and the ads will run on Spotify beginning Oct. 17.
Launched in 2008, Spotify has 10 million registered users worldwide and more than 2 million paying subscribers. Spotify extended its service to the U.S. in July.
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DreamWorks
"Real Steel"
The DreamWorks film is expected to play to families and fanboys, while the George Clooney-Ryan Gosling political drama "Ides of March" will go after adults.
Shawn Levy's father-son boxing tale Real Steel has a clear shot at the weekend box office crown on the strength of families and fanboys, while the George Clooney-directed political drama Ides of March will rely on older adults.
OUR EDITOR RECOMMENDS
Conservative estimates show Real Steel -- starring Hugh Jackman -- opening in the $22 million-$25 million range. Disney is distributing the film.
From DreamWorks, the $110 million pic introduces the sport of robot boxing and is set in the near future. Jackman's character, a washed-up fighter, discovers he has an 11-year-old son, and the two bond over a junkyard robot they discover.
The biggest question is whether males under 25 will show up (they've been AWOL from the multiplex in recent months).
Real Steel, rated PG-13, tested best among families in prereleasing screenings. Disney believes Sunday business could be strong, since Monday is the Columbus Day holiday, when 36% of kids are out of school.
Overseas, the DreamWorks pic opens in a handful of major markets, including Mexico, Russia and Australia (Jackman's home country).
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